Welcome back to our Weekly Social Media Bites! It's a brand new week and we have the latest snippets of what's happening in the social media sphere and adland below.
Social
Report Looks at How Top Brands Are Winning on TikTok
CreatorIQ recently partnered with TikTok to conduct an analysis of how brands are using the app and which ones are seeing the most success with theirTikTok approach. Their research indicates that 55% of TikTok users trust brands more when introduced by creators rather than through ads. For effective marketing, brands should form long-term partnerships with creators who consistently promote their products, as this increases credibility and purchase likelihood. Brands need to carefully research creators to ensure alignment with their target audience, and engagement rates should be a key factor in maximising brand messaging.
Instagram Tests New Reels Filter for Posts With Notes
Instagram is enhancing the “Notes” feature, which has been popular with young users, by introducing a new “Notes” filter within the Reels tab. This filter will display Reels that include Notes from your friends, offering a dedicated space to view and engage with these comments. Notes, which allow users to leave comments on Reels and feed posts visible to mutual followers for three days, aim to foster more interaction. Despite some scepticism from users about the relevance of Notes, Instagram is focusing on this feature due to its appeal among a key demographic.
YouTube Shares Tips and Pointers on How To Grow a Channel
YouTube’s Creator Liaison, Rene Ritchie, is now offering insights and best practices through Shorts. These brief, informative clips cover various topics, including the algorithm, thumbnail strategies, and using Shorts to grow long-form content. Ritchie also includes tips from top creators for added perspective. This series aims to help creators understand YouTube's systems and refine their content strategies with easily digestible advice.
Inspiration
Four Campaign Films Highlight Forward Singapore’s Vision for a Shared Future
The Ministry of Digital Development and Information (MDDI) has teamed up with local directors Royston Tan, Kirsten Tan, K. Rajagopal, and Tariq Mansor to create a series of films highlighting the experiences of four Singaporean families. As part of the 'Together, for Better' campaign, these films support the Forward Singapore initiative. They aim to illustrate how key policies and government initiatives help Singaporeans achieve their goals and navigate life’s challenges.
Vietnam creates quirky Zalopay campaign shaking up financial habits
Zalopay’s new campaign uses quirky inanimate objects like chatty fingernails and wise slippers to humorously critique outdated financial habits and promote its innovative features. The app allows users to make payments from various sources without linking bank accounts and offers a suite of financial products including savings, investments, and loans. Zalopay Priority rewards users with points for all payments, redeemable for exclusive perks. The campaign, which created excitement in Vietnam, includes three 30-second films showcasing the app’s seamless payment capabilities, diverse services, and rewards program, making finance engaging and entertaining.
Malaysia highlights local tourist attractions via Spritzer Mineral Water campaign
The “Air Love Cuti-Cuti” campaign combines the Malaysian terms for water and travel, featuring a 6-episode travel vlog series, exploring Malaysia's states, with Spritzer as their hydration partner. The campaign invites viewers to submit their own content and participate in interactive contests on Spritzer’s social media, offering RM50,000 in travel vouchers. It also uses cinema ads and branded tourist buses to enhance visibility and engagement, ensuring broad reach and increased participation.
We hope you enjoy this edition as much as we do!
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