Welcome back to our Weekly Social Media Bites! It's a brand new week and we have the latest snippets of what's happening in the social media sphere and adland below.
Social
Instagram Updates Metrics to Focus Creators on Views
Instagram is shifting its focus from traditional metrics like followers and likes to “Views” for all content types, including reels, photos, and stories. This change aims to provide creators with a more unified way to measure content performance and strategy, reflecting the evolving nature of how users interact with the platform. Reels Plays are being relabeled to “Views” and “Views” will become the primary metric for photos, carousels and stories. In Insights, IG’s adding a “Views” icon instead of “Plays” and other metrics. This will replace “Accounts reached,” “Accounts engaged,” “Interactions,” and “Watch time.”
YouTube Tests Merging Shorts and Long-Form Video Into a Single Feed
YouTube is experimenting with promoting longer video clips within its Shorts feed, which traditionally features only short-form content. This move aims to leverage the immense popularity of Shorts, which generate 70 billion views daily, to increase viewership across different video formats. YouTube's goal is to boost promotion for longer videos and potentially shift more viewing towards a vertically-aligned, full-screen format.
TikTok Launches ‘Spotlight’ Promotion Option for Film and TV
TikTok Spotlight is a new feature that helps entertainment brands boost engagement by linking TikTok content to detailed info about movies and TV shows, including purchase options. It directs users to a landing page with more details and connects them to streaming services or ticket purchases. Spotlight also supports collaborations with creators and includes gamified elements to encourage content creation. This high-end tool is aimed at enhancing promotion and could be expanded to other areas in the future.
Inspiration
Foodpanda boldly labels Yew Tee boring, netizens demand more
Foodpanda’s campaign in Singapore offered unlimited free deliveries and a pandapro subscription to all households in Yew Tee. While the initiative was well-received locally, it sparked online debate and requests for similar offers in other neighbourhoods. The campaign generated significant social media buzz, with substantial engagement and over two million impressions.
Digital Sea creates “Dream Fulfilled: Gen Z & Millennial Story” campaign for digibank
Digibank by DBS, has launched the “Dream Unlock: From Office Hustle to Kpop Stage Rustle” campaign, promoting its Z credit card as a means to achieve dreams. The campaign, which features AI-driven visuals, highlights a Gen Z and Millennial story about overcoming challenges to get a concert ticket, with the Z credit card easing the process. This initiative showcases digibank's innovation and aligns with its reputation as a leading digital bank, emphasising its commitment to providing unique, impactful solutions and enhancing customer experiences.
Seen+Noted: Apple’s latest film sends a timely message of equity in the world of athletics
Apple’s film “The Relay” features athletes with disabilities training for a relay race alongside non-disabled competitors. It highlights Apple’s accessibility features, like the Workout app and AssistiveTouch, that support all athletes. The film aims to demonstrate how Apple’s technology fosters equality in sports and empowers adaptive athletes.
We hope you enjoy this edition as much as we do!
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