Welcome back to our Weekly Social Media Bites! It's a brand new week and we have the latest snippets of what's happening in the social media sphere and adland below.
Social
Instagram Moves To Next Stage Of Development With Its Native Scheduling Tools
It’s been available in Creator Studio for a while, but soon, you may also be able to schedule Instagram posts from within the app itself – including Reels.Which, functionally, is not a major upgrade. As noted, users have been able to schedule regular IG posts in Creator Studio since 2020, and Stories since early last year. Meta also recently announced a new Reels API, which will likely enable users to schedule Reels content via third-party management tools also – so it is, for the most part, already possible to schedule all of your Instagram content in other forms.
Youtube Adds New Prompts For Shorts Content, New Insights Into Channel Recommendations
YouTube’s adding another way for users to respond to viewer questions, with a new comment sticker for Shorts clips, while it’s also looking to provide channel managers with more insight into why their clips are recommended, or not, via YouTube’s algorithms.First off, on the new comment sticker – YouTube’s trying out a new option that will enable creators to use video comments as a more direct prompt for their future Shorts clips.That’ll facilitate more prompts for Shorts clips – and with 1.5 billion YouTube users now engaging with Shorts content every month, a lot more creators are no doubt looking for a way in, and these simple sticker prompts could be a great way to keep Shorts content flowing.
Tiktok Launches New Ad Targeting Transparency Tools To Help Users Manage How Their Data Is Used In The App
TikTok’s looking to give users more insight into how their personal data is being used for ad targeting in the app, with the addition of a new ‘About this Ad’ info panel that outlines all of the various targeting elements that TikTok has used to display each ad to each user.
The update will move TikTok more into line with other social apps, which offer similar ad transparency features - though it’s also worth noting that TikTok has been working to continue utilizing personalized ad tracking, in various ways, despite regulations and restrictions around such getting tighter in certain regions.
Inspiration
Heineken Launches Beer-Injected Sneakers
Heineken has teamed up with Dominic “The Shoe Surgeon” Ciambrone to launch Heinekicks, shoes with beer-injected soles. Each pair of Heinekicks features a sleek green lenticular upper with silver and red accents, and soles pumped full of Heineken Silver.A removable metal bottle opener is also built into the tongue of the sneaker.“The Shoe Surgeon’s vision of Walking on Beer doesn’t just present a new way to enjoy the Unexpectedly Smooth Heineken Silver experience, it sends the message that an open mind is the key to seizing life’s possibilities,” shared Gerald Yeo, marketing director at Asia Pacific Breweries Singapore.
Johnson’s Baby Looks To Redefine ‘Mother’ For Thailand Mother’s Day
Johnson’s Baby has partnered with BBDO Bangkok for a campaign for Thailand’s Mother’s Day on August 12, that aims to reinvent the concept of a “Mother” and “stir up global debate.”The new campaign aims to reinvent the concept of a “Mother”, by demonstrating that mothers are anyone who cares for others, anyone who considers themselves to be one, no matter their appearance or gender.
Live With No Ceiling
Here's to all the ceiling breakers, boundary shakers, outside-the-box thinkers. In honor of International Women’s Day, we’re reflecting on what it means to #LiveWithNoCeiling by highlighting women who inspire us every day — like Alyssa Gonzalez, Devyn Galindo, and Micheli Oliver.
We hope you enjoy this edition as much as we do!
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