Welcome back to our Weekly Social Media Bites! It's a brand new week and we have the latest snippets of what's happening in the social media sphere and adland below.
Social
Instagram May Be Preparing An AI-Powered Chatbot
Ever since ChatGPT took the world by storm following its release in November, other tech companies have been scrambling to release their own AI-powered chatbots in a bid to stay relevant. So it comes as little surprise to learn that Instagram is apparently looking into the possibility of incorporating a chatbot into the popular social media app.
YouTube Invites Shorts to Participate in New Cross-Promotion Program
Looking to get more exposure for your short videos on YouTube? This could help – today, YouTube has launched a new initiative called #ShortsFriends, which invites Shorts creators to promote each other through reciprocal sharing within the app.
TikTok Adds New Option to Facilitate Connection Between Creators and Brands
TikTok has added a new way to facilitate connection creators and brands, with a new process called ‘Open Applications’, which enables brands to post the details of an upcoming campaign, which interested creators can then respond to in the app.
Inspiration
Contenders at Cannes 2023: McDonald’s – Unbranded Menu
In late 2022, McDonald’s successfully hijacked the gaming multiverse with the launch of ‘Unbranded Menu’ – an open challenge to gamers to go hunt for McDonald’s ‘food-alikes’ in their favourite video games.
Tiger Beer Launches ‘Brewed For Your Fire’ Campaign Film for Tiger Crystal
Tiger Beer has launched the latest installment of the ‘Brewed for your fire campaign’, a campaign that aims to position Tiger Crystal as the “ultimate crystal-cold refreshment for those who passionately pursue their dreams and aspirations.”
Giant Plastic Poo on Bondi Beach Highlights Pollution Problem for World Environment Day
To mark World Environment Day, Better Packaging Co. has plopped a four-meter-high pile of poo made of plastic pollution on Sydney’s iconic Bondi Beach.
We hope you enjoy this edition as much as we do!
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