Welcome back to our Weekly Social Media Bites! It's a brand new week and we have the latest snippets of what's happening in the social media sphere and adland below.
Social
TikTok Adds Search Insights to Better Inform Content Strategies
TikTok’s rolling out a new analytics element called “Creator Search Insights”, which will provide creators with info on what users are searching for in the app, so that they can customize their content approach in line with interests. TikTok’s Search Insights will enable creators to check out popular search terms related to the content that they create (“For you”), as well as general trending content from across the app. You’ll also be able to filter the results by broad topic, like “Sports”, “Science”, etc.) to help you find more specific data insights.
Meta Announces Updates to Advantage+ and Shopping Ads
Meta has announced a heap of new ad updates, primarily focused on retailers and those using its automated Advantage+ campaigns. The first update is “Advantage+ creative optimizations”, which will automatically optimize your video ads for viewing on Reels, or the mobile Facebook and Instagram apps with 9:16 ratio. Meta’s also updating its Advantage+ catalog ads, with the added capacity to import and use branded videos or customer demonstration videos, instead of just static images.
Instagram Launches New DM Updates, Including Message Editing and Pinned Chats
Instagram has announced some new DM features as it works to enhance the usage of messaging as the key connective element in the app. One of which includes the message editing function which will enable you to update your DM for up to 15 minutes after sending. IG users will now also be able to pin up to three chats to the top of their DM inbox, so they can more easily access their most important discussions.
Inspiration
Singapore Invites You for a Visit With ‘Made in Singapore’ 3D billboards in Five Major Cities
In line with STB’s ‘Passion Made Possible’ destination brand, the ‘Made in Singapore’ campaign invites the world to Singapore, “where the ordinary is made extraordinary.” The 3D out-of-home billboard shines the spotlight on some of the country’s unique and multifaceted offerings and provides a whimsical take on three iconic Singapore experiences, brought to life in New York, London, Shanghai, Mumbai and Jakarta. “This ‘global tour’ unveils to the world the essence of Singapore through a collection of experiences – iconic and lesser-known alike – in an unexpected, surprising way.
‘Make Your Next Move, Make Your Mark’ – an Audiovisual Ode to Hong Kong From HSBC
As part of its new campaign “Make Your Next Move. Make Your Mark”, HSBC is embarking on an over 2-month long unconventional and artistic marketing journey in March, diving into the world of movies. The launch was marked by a Gala Premier at K11 Art House, accompanied by various digital and physical marketing initiatives. TV ads, tunnel billboards, newspaper wrap, and editorial partnerships have been utilised to proudly display the campaign’s compelling tagline.
‘Hear My Last Wish’ Gives Organ Donors a Voice After They’re Gone
To rethink the entire organ donation process, Taiwan Organ Sharing Registry and Patient Autonomy Promotion Centre, and the Taiwan Ministry of Health and Welfare, has launched ‘Hear My Last Wish’ – a digital service that allows potential donors to express their wishes when they’re no longer here, using sound to bridge the gap between life and death. Each audio recording or ‘voiceprint’ is annotated and securely stored by Taiwan’s National Health Insurance Database, which is managed by the Ministry of Health and Welfare. It can then be used to facilitate communication with family members in the crucial window when consent is needed.
We hope you enjoy this edition as much as we do!
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