Welcome back to our Weekly Social Media Bites! It's a brand new week and we have the latest snippets of what's happening in the social media sphere and adland below.
Social
Instagram Is Restricting the Promotion of Variable Image Size Carousels
Last month, Instagram rolled out a new feature that enables users to upload carousel collections of different sized images. However, users are finding that when a full-screen carousel is included within this updated format, the post cannot be boosted. An error message will pop saying that it can’t be done. This is currently the only limitation to promotion of variable image size carousels.
Meta Expands Reels Overlay Ads to More Brands
Meta’s rolling out a new way to advertise within Reels, its fastest growing content format, with Reels overlay ads now being made available to selected advertisers. This approach aims to leverage the massive viewership of Reels, which now generates 200 billion views daily across Facebook and Instagram. For marketers, the introduction of these new ad formats presents an opportunity to capture the attention of Reels' engaged audience with compelling promotions that enhance visibility and engagement
Instagram’s Experimenting With Super Likes for Stories
According to a finding in the back-end code of the latest IG app, the platform is working on a “Super Like” option for Stories. The feature allows users to express heightened enthusiasm for a Story by pressing and holding the like button, indicating strong approval to the creator. Initial indications suggest users may only use the Super Like once daily. This limited feature could flatter creators as it signals exceptional interest in their content, influencing future algorithmic recommendations. It promises to enhance engagement by offering a refreshing way for users to express interest in stories and creators.
Inspiration
The inside story of Netflix and KitKat’s ‘ultimate break’ ad collab
Netflix and KitKat have teamed up for a co-branded advertising campaign in India called 'Ultimate Break'. The campaign integrates both brands' identities, promoting relaxation and entertainment. Featuring actor Ayushmann Khurrana, a TV ad blends popular Netflix shows like Squid Game and Kota Factory with KitKat. The campaign spans digital platforms, influencers, in-store activations, and includes QR codes on special packs for consumers to win branded merchandise, aiming to engage a wide audience with the combined appeal of both brands.
Starbucks' Merlion Bearista takes over the CBD in shiok FOOH campaign
Starbucks Singapore's "Shiok" campaign uses Fake OOH (FOOH) ads to transform Singapore's CBD and landmarks, celebrating local culture with visual effects like the animated Merlion Bearista. Led by their digital team, the campaign integrates social media teasers and user-generated content to engage customers. It includes a preview launch with local influencers for authentic audience connection. Exclusive promotions, like "Mission SHIOKPOSSIBLE" for Starbucks Rewards members, offer rewards for app orders and friend treats. They also offer a special 59 cents delivery fee for Singapore's National Day. FOOH ads are gaining traction in Singapore, exemplified by brands like Fenty Beauty.
How KFC Singapore Focus on More than Consumers’ Desire for Tasty Food
KFC Singapore is adapting to stay relevant in the competitive quick-service restaurant industry by focusing on expanding its customer base, particularly among younger generations. They are not only enhancing their food offerings but also integrating entertainment, merchandise, and unique activities to engage consumers. Key figures from KFC Singapore emphasise the importance of evolving to meet changing consumer preferences. They highlight innovations like the Extra, Tasty, Crispy (ETC) burger and cultural adaptations such as incorporating local flavours like cereal and salted egg into their menu. Marketing initiatives such as partnerships with gyms and unconventional campaigns like "Singapore’s Best Biter" also demonstrate their commitment to offering value and engaging consumers in unique ways.
We hope you enjoy this edition as much as we do!
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