Welcome back to our Weekly Social Media Bites! It's a brand new week and we have the latest snippets of what's happening in the social media sphere and adland below.
Social
Instagram Adds Stories Comments To Encourage Interaction
Instagram has introduced a new feature allowing users to comment on Stories, with comments appearing discreetly along the bottom of the frame. This addition aims to increase engagement and discussion around Stories, which are becoming more popular as users shift interactions from the main feed to private DMs. Instagram's efforts to boost interaction include tools like Notes, which have seen significant use, especially among teens. The new commenting option on Stories provides another means for creators to spark conversation and enhance content reach. Users can choose to enable or disable comments, offering flexibility in maintaining content presentation. This update is part of Instagram’s strategy to foster stronger network connections and drive more engagement on the platform.
YouTube Adds More Thumb Frame Editing Options for Shorts
YouTube is now allowing creators to customise their Shorts thumbnails by choosing a frame from the video and adding text and filters. However, custom thumbnail uploads are not yet supported. YouTube believes that since Shorts are primarily discovered in a full-screen feed, custom thumbnails are less critical than for regular videos. Currently, Shorts thumbnails appear only in search results, hashtag pages, and on the creator's channel. YouTube is considering additional features for Shorts thumbnails in the future, but for now, creators can only make limited edits to their thumbnail frames.
Instagram Adds Broadcast Channel Replies
Instagram is introducing a new feature for Broadcast Channels that allows creators to enable replies from subscribers, though these replies won’t appear in the main channel feed. Instead, replies will be visible only when tapping on specific messages within the Broadcast Channel thread, creating a discussion area related to each post while keeping the main channel focused on updates from the admin. This feature supports Instagram's shift towards increased DM engagement, as the platform adapts to a trend where users interact more in DMs than in the main feed, which is increasingly dominated by AI recommendations. By enhancing DMs and incorporating new elements like Notes and Stories comments, Instagram aims to blend the engaging, social aspects of its platform with a more AI-curated content feed.
Inspiration
Thai Health Promotion Foundation creates the passage of death to highlight the dangers of passive smoking.
Thai Health Promotion Foundation, have launched an outdoor campaign called "Passage of the Dead" to highlight the dangers of lingering cigarette smoke. While the visible harms of smoking are well-known, this campaign focuses on the invisible toxins in cigarette smoke, which can remain in the air for 2-5 hours and travel significant distances. The aim is to raise awareness about these hidden risks to better educate the public on the dangers of passive smoking.
Yakult launches new spot in The Philippines
Yakult, a beloved probiotic drink in the Philippines since 1978, is relaunching with a new campaign to reinforce its position as a top choice for digestive health. The campaign features a 30-second TV commercial and digital video, showcasing a mother and son enjoying Yakult and illustrating its benefits for gut health. Yakult aims to reconnect with millennial parents, working individuals, and Gen Z students through targeted media strategies and high-profile placements, including national TV and sponsorship of the Premier Volleyball League. The relaunch emphasises Yakult’s unique probiotic properties and seeks to rejuvenate awareness and engagement across various media platforms.
Samaritans of Singapore Addresses the Stigma of Suicide in New Campaign
Samaritans of Singapore Limited (SOS) launched "The Living Note" campaign on World Suicide Prevention Day (10 Sep) to promote open discussions and reduce stigma about suicide. The campaign features suicide survivor Jason Chua's,"leaving note" and "living note," symbolizing hope and the importance of seeking help. The film highlights Jason's journey from despair to hope, aiming to inspire others to share their struggles and seek support. The campaign will run on digital, social media, and possibly out-of-home platforms until the end of the year.
We hope you enjoy this edition as much as we do!
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