Welcome back to our Weekly Social Media Bites! It's a brand new week and we have the latest snippets of what's happening in the social media sphere and adland below.
Social
IG Chief Recommends Posting Carousels To Improve Reach
To boost your Instagram reach, consider posting carousels, which can now have up to 20 frames and include music. Adam Mosseri, Instagram's chief, explains that carousels typically gain more reach than single photos for two reasons: they encourage more interactions, and if a viewer doesn't swipe, Instagram often shows the next frame automatically. This increases engagement opportunities. Additionally, carousels with music can appear in the Reels tab, enhancing visibility further. With recent features like text overlays and multi-format displays, incorporating carousels into your strategy could improve your results, provided you have the content and a clear plan.
YouTube Adds Poll Stickers for Shorts, Ad Category Blocking for Channels
YouTube has added a new poll sticker option for Shorts, while it’s also updated its “Views” display to reflect the rise of Shorts viewing, and is experimenting with a new gamification element for Super Chat. The platform stated that Shorts poll stickers will be rolling out to all creators over the next week. It’ll also be adding a new format filter to its “Views” display, so that you can see the breakdown of views by content type.
Instagram Experiments With Reels Performance Tips In-Stream
Instagram is testing new in-stream notes for Reels that explain why specific clips perform well. These notes provide insights into the key factors driving a Reel's success, which could be beneficial for creators looking to optimise their content. However, it remains unclear if general users will find this information useful, as it occupies additional screen space. The feature may be targeted mainly at Creator accounts. Reels have become Meta's fastest-growing content type, with over 200 billion views daily, driven by AI recommendations. While this testing is not yet live, it suggests that Meta is focused on enhancing how creators engage with Reels to improve their reach and performance.
Inspiration
FairPrice Group Campaign Aims to Inspire Singaporeans to Make Each Day a Little Better
A new campaign from Singapore retailer FairPrice Group (FPG) highlights the everyday struggles faced by families and demonstrates how the brand partners with them to make their lives a little better. Centered around the new brand line “Every Day, Made a Little Better”, an emotional and heartwarming film by BBH Singapore aims to share a new brand positioning for FPG. The brand film leads a broader integrated campaign to engage both external audiences and employees through targeted communications.
Acceptance Matters: Mastercard Champions Inclusion for People With Hidden Disabilities
Launched in partnership with Hidden Disabilities Sunflower (HDS), St. Andrew’s Autism Centre, HSBC, and Frasers Property Singapore, MAstercard’s #AcceptanceMatters campaign aims to raise awareness of autism by emphasizing real-life stories of persons with autism, addressing the existing gap in empathy and understanding to drive acceptance and foster a more supportive community. In Singapore, Mastercard will sponsor and support the distribution of HDS wearables through St. Andrew’s Autism Centre. These wearables will also be progressively distributed at HSBC branches and offices.
Heineken Hides Messages at Music Events Around the World to Encourage People to Put Away their Phones in New Global Campaign
Heineken has launched a campaign in partnership with the Silver Live Out Festival in Mexico and Amsterdam Dance Event, utilising infrared technology to deliver messages that encourage attendees to focus on the moment rather than their phones. The hidden messages are revealed through smartphone cameras, promoting the use of Heineken's "Boring Mode" app, which reduces distractions by blocking notifications and apps. This initiative responds to a growing desire among Gen Z and Millennials to disconnect from their devices during social events, with many expressing frustration at seeing phones during performances. The campaign also includes a limited-edition "Boring Phone," designed to prioritise real-life interactions. Heineken aims to foster genuine connections and enhance the live music experience, allowing people to immerse themselves fully in the moment.
We hope you enjoy this edition as much as we do!
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