Welcome back to our Weekly Social Media Bites! It's a brand new week and we have the latest snippets of what's happening in the social media sphere and adland below.
Social
Meta Plans To Introduce AI Chatbot Profiles As Real Users On Facebook And Instagram
Meta plans to integrate more Artificial Intelligence (AI) elements to its platforms in 2025 by introducing generative AI characters as actual users on Facebook and Instagram in order to increase engagement and app usage. These AI profiles are expected to behave similarly to a normal account, with its own custom personality and focus on certain topics and interest areas. This would result in the potential rise of the number of AI profiles and AI generated content on Meta’s platforms.
Meta Launches Updated Affiliate Link Displays in Posts and Comments
Meta expands its opportunities for creators to earn from affiliate links in their Facebook posts by making supported product links more prominent within Reels, videos, photos, and text posts. Products in affiliate links will also appear above pinned comments for greater visibility. In addition to the increased visibility of these affiliate links, Meta is also rolling out a new auto-detection system for links from selected domains which would prompt creators to use the “paid partnership" label. These updates allow both creators and businesses to maximise their promotional efforts.
Instagram Previews Coming AI Video Elements
Through an integration with Meta’s Movie Gen engine, Instagram users will be able to create wholesale edits of their video clips in-stream, switching to different backgrounds, outfits, representations and even have character versions of themselves. While this could lead to new creative trends as it could be used to create more compelling clips and enhance visual storytelling, it may also decrease authenticity of the representation of a person’s lived experience.
Inspiration
Uber HK Airport Code War Starts Rivalry Among The 18 Districts
Amidst the peak travel season, Uber Hong Kong has launched a two-week interactive social media campaign ‘Airport Code War’ which spotlights the struggles that Hong Kongers face when traveling to the airport. To kickstart the campaign, an Instagram Reel featuring local celebrity Neo Yau, shared his frustration about the challenges of getting to the airport. He then promised to work with Uber HK to secure promotional codes. Over the next two weeks, more influencers representing other districts joined the campaign, encouraging the people to vote for their own district so that they can win the Uber promotional codes as well. This campaign leveraged the friendly rivalry among different districts in Hong Kong to create buzz and discussion, coupled with the effective use of influencers to represent each of their districts.
Cosmoderm’s ‘My Bestie’ Campaign Pop-ups Brings Skincare To Their Customers in Street Dining Locations
Cosmoderm connects with their customers and reimagines traditional brand-building through the ‘My Bestie’ campaign. Instead of traditional product-pushing tactics, Cosmoderm created a friendlier and more relaxed experience by holding pop-up events at Tapak Urban Street Dining locations around the Klang Valley, known for their vibrant food truck scene and open-air dining atmosphere. Through these pop-ups, they aim to create spontaneous interactions and form genuine connections with their customers, which reflects their core message of being reliable, understanding and showing genuine care.
Yeo's Ushers In CNY With A Record-Breaking Installation And Limited-edition Packaging
Singaporean beverage brand Yeo’s fortune cat installation breaks Singapore’s Book of Records as the largest 3D printed model made from recycled bottles. The installation was created from 1,700 recycled plastic bottles and serves as a symbol of good fortune and sustainability. This also sets a new benchmark for eco-conscious innovation in the retail and beverage industries. In addition to the fortune cat installation which can be found in selected supermarkets, Yeo’s has also launched their new, limited edition packaging for Lunar New Year.
We hope you enjoy this edition as much as we do!
Copyright © 2022 Wild Advertising & Marketing, All rights reserved. Weekly Social Bites.