Welcome back to our Weekly Social Media Bites! It's a brand new week and we have the latest snippets of what's happening in the social media sphere and adland below.
Social
US ‘TikTok refugees’ Are Fleeing To Chinese App RedNote
TikTok is preparing to shut down its app in the United States on Jan 19 as the legislation signed by President Joe Biden last year banning the app takes effect. TikTok users in the US have switched to alternative social media sites, the most popular being the Chinese social media app RedNote. RedNote rose to number one in the US Apple App Store and attracted more than 700,000 new users as many see it as the best alternative due to its similar content style. Other apps that have seen a surge in terms of users are Lemon8, also owned by ByteDance.
Instagram Shares Key Areas Of Focus In 2025s
Key areas of focus for Instagram in 2025 include ‘creativity’ and ‘connection’, driven by creative tools offered by the platform, prioritising original content and content from smaller creators, as well as placing a greater emphasis on the app’s messaging and sharing functions. For the platform’s creative tools, Instagram is tapping on AI capabilities to maximise creator opportunities. While the algorithm has been adjusted last year to recommend more content from smaller creators and prioritise original content, this will be enhanced again this year to help emerging creators gain traction. Lastly, to make Instagram more social and promote interaction on the app, Instagram will be increasing efforts to promote private sharing.
TikTok Launches Updated Video Editor App With Generative AI Avatars
TikTok has launched an updated Video Editor platform to enable more editing options and functions within a single management dashboard. This updated Video Editor platform is also part of its Symphony creative tool set with advanced editing tools, one-click translations with voiceovers and AI-generated soundtracks. One interesting aspect of this update are the generative AI avatars that can sync to audio and appear as a real person to front content. The library has a total of 388 stock avatars and can present content in different languages.
Inspiration
Lee Kum Kee Spills Family Favourite Recipes In Their CNY Campaign
Lee Kum Kee brings tradition and innovation together in its latest Chinese New Year (CNY) campaign titled "A warm reunion to savour generations of flavours". The campaign aims to connect families through the joy of food as well as to showcase the brand's sauces as an integral part of CNY celebrations. Blending innovation and heritage, it uses a mix of emotional storytelling, digital activations and consumer engagement on social media to amplify brand relevance. On social media, Lee Kum Kee also ran a social contest and posted reels from celebrities sharing stories about their cherished recipes to form a connection with consumers closer by emphasising how meals can bring families together.
Vivo Thailand Celebrates The Bond Between Teachers And Students This Teacher’s Day
vivo Thailand celebrates Teacher’s Day by showing how teachers see the best in their students and are dedicated to guiding them towards a brighter future. The campaign features Teacher Waree, who uses the vivo V40 smartphone portrait camera to capture portraits of the graduating Grade 12 students. These pictures were showcased in an exhibition at the school, titled “Always in My Eyes”, with the key message that educators believe in the potential of every student. The campaign is also accompanied by a documentary style video set in a Thai school to show the bond between teachers and students, offering a glimpse into Teacher Waree’s world and the lives she touches.
Stop, Check, Protect – The Australian Government Launches Campaign To Combat Scams
The Australian Government educates their citizens with tips to protect themselves from scams in their campaign ‘Stock. Check. Protect.’. Using a series of videos, it shows different situations where people are approached by scammers online through messages, automated calls or fake emails and how a little voice in their head advises them to verify the claims before making a decision. The campaign aims to provide Australians with practical strategies to protect themselves from scams by focusing on three simple steps to enhance awareness and encourage action.
We hope you enjoy this edition as much as we do!
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