Welcome back to our Weekly Social Media Bites! It's a brand new week and we have the latest snippets of what's happening in the social media sphere and adland below.
Social
TikTok Launches 2025 Marketing Calendar
TikTok has launched its 2025 calendar, designed to help marketing teams maximise seasonal opportunities. The calendar highlights various holidays and includes descriptions of key events and trends to take note of. This calendar has 15 regional variations.
Instagram Adds New Views Insights
Instagram has added new view-related metrics, including “View Rate” to help creators measure the performance of their content. “View Rate” shows the percentage of viewers who watched beyond the first three seconds of a clip. This metric provided also shows the comparative performance of a specific video clip versus the user’s average retention. Another metric which measures performance of videos is “Watch Time”. Lastly, “Views Over Time” provides information on the growth in the number of “Views” over time and includes the top sources of views.
Instagram Shares Notes On Stories Ranking
Instagram’s Chief Mosseri explains the purpose of Instagram Stories and how it can be used to engage audiences as people are posting more Instagram Stories as compared to uploading Feed posts. Stories are ranked by the likelihood that a user will tap on the story, the likelihood that a user will like the story and the likelihood that a user will reply to a story with a message. These are designed to strengthen and reach out to existing connections, rather than for mass amplification. When there is more engagement from Stories, it is more likely that the next Story will appear higher in each respective users’ Stories display, which reinforces connections and builds stronger communities over time. Interactive elements such as polls, emojis responses should be used to increase engagement.
Inspiration
Singtel Film ‘The Corridor’ Highlights Neighbors And Meaningful Connections
Singtel’s latest film ‘The Corridor’ highlights the evolution of technology and how it helps to connect people together. Set in an HDB corridor as a backdrop for shared memories in the community, the film takes viewers on a nostalgic journey from the era of dial-up modems and pagers to the cutting-edge ultra-fast broadband of today. This showcases Singtel's history and longstanding dedication to strengthening bonds across families and communities.
Vodka Cruiser Launches Their New ‘Bold Choice’ Brand Platform By Transforming Everyday Aussies Into Advertisement Stars
Sydney locals were invited off the street and led into a theatre and on stage, where a live performance took place. These people then participated in these performances spontaneously to become part of Vodka Cruiser’s advertising campaign. The campaign concept effectively shows how making a ‘Bold Choice’ is part of Vodka Cruiser’s brand identity.
Sephora’s Documentary Style Film Featuring Employees Shares About Beauty And Diversity
Sephora has unveiled their inaugural global documentary to shed light on the purpose of beauty and celebrate diversity and authenticity on all fronts. Titled "Beauty and belonging", the 37-minute film features conversations with over 75 Sephora employees and founders of popular beauty brands who come from various backgrounds about their perspectives on beauty. By highlighting the unique personal stories of a diverse group of individuals, the film aligns with Sephora's core values of inclusion, diversity, and equity.
We hope you enjoy this edition as much as we do!
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