Welcome back to our Weekly Social Media Bites! It's a brand new week and we have the latest snippets of what's happening in the social media sphere and adland below.
Social
TikTok Shares New Safety Resources For Safer Internet Day
TikTok has launched a new Digital Safety and Privacy Guide, which aims to help TikTok users improve their privacy and security settings, while also acting as a resource to help parents ensure that their kids are safe in the app. The guide, which is accessible within the app itself, provides tips and insights from a range of experts on key safety topics.
Instagram Will Use New Edits App For Testing Features
Instagram is working towards launching its CapCut-style Edits app next month with a range of features that will make this dedicated creation and editing platform a valuable addition to the Instagram ecosystem. Some of the capabilities which are in the works include Artificial Intelligence generative elements, being able to find trends in real time and access to video analytics. This could help Instagram users using Edits create more stand-out and engaging Instagram content.
TikTok Highlights Rising Stars In 2025 ‘Discover List’
TikTok has shared the latest edition of its “Discover List”, which highlights some of the top rising creators who are making an impact on the app. The list includes 50 creators across five categories: Educators, Foodies, Icons, Innovators, and Originators, and can serve as a guide on how brands can build their TikTok presence while staying relevant to their audience.
Inspiration
‘The Most Ignored Painting’ Spotlights Road Safety In Volvo Cars India’s Latest Campaign
Volvo Cars India collaborated with artist Dr. Subodh Kekar in its latest campaign to remind people on the importance of road safety, a subject that is often ignored in India despite the alarming accident rates. In a special event, Kekar reveals that his most ignored painting was not an artwork in a gallery, but a zebra crossing on the road that is often ignored by drivers, revealing how life-saving art is overlooked. This serves as a reminder for more accountability on the roads.
Panadol Extra Turn Breakup Texts Into Songs This Valentine’s Day
Panadol’s latest campaign acknowledges it is not able to offer relief from all kinds of pain, and heartbreak is one of them. Driven by the insight that more people are ending relationships over text, Panadol created a song based on digital comments to highlight how people are poor at handling love and communication and uses humour to help the heartbroken to get over the pain as quickly as possible.
Audi Launches First Direct-To-Consumer Offering, House Of Progress
Audi launches its first immersive centre, House of Progress (HOP), which brings to life their vision on automotive retail and deepens their connection with their customers. The centre offers various experiences in areas like sports, dining and lifestyle. Some examples of the features in HOP include a performance suite for up-close encounters with racing models, luxury experiences such as the Audi x Burnt Ends Café and a multifunctional space for art exhibitions, events, and masterclasses.
We hope you enjoy this edition as much as we do!
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