Welcome back to our Weekly Social Media Bites! It's a brand new week and we have the latest snippets of what's happening in the social media sphere and adland below.
Social
Instagram May Be Exploring A Separate Reels App
Instagram may choose to introduce a separate app for Reels. The app would be a more direct replica of TikTok, opening to a full-screen scrolling display of short-form videos. This is to be more competitive against TikTok and a move to keep users engaged for longer periods of time.
How TikTok Users Respond To Music In Brand Promotions
Adobe’s research analysed over 65,000 videos to learn how TikTok users engage with music. Their findings revealed that 29% of music fans indicated that they are more likely to buy a product if it is featured alongside a song they like and 42% of respondents sharing that music used in a TikTok changes their perception of the product being shown. Different music genres also drive different types of engagement on the platform.
Meta Shares Overview Of How Community Notes Will Work
Meta has shared an overview of Meta’s how Community Notes will function as they phase out their third-party fact-checking. Community Notes in Meta’s apps will enable users to add their own explainers to question the validity of the information being presented in any post across Facebook, Instagram, and Threads. Approved Community Notes contributors will have 500 characters to explain their concern with the content, and will also be required to include a reference link for context.
Inspiration
Turning Gut Health Into Living Art – No Ugly Campaign
New Zealand wellness brand No Ugly shows that beauty starts on the inside. The campaign titled ‘The Bacteria That Grew a Campaign’ dials up the science credentials of No Ugly Gut and reflects the beauty of a healthy microbiome in your gut by creating the visuals of the campaign from the growth pattern of the actual bacteria found in ‘No Ugly Gut’.
Honda's 'Dream Up Anything' Campaign Takes Adventure To New Terrains
Honda is showing off its new 2026 Passport TrailSport with its “Dream up anything” campaign. The advertisement consisting of a brush stroke video showing the car driving through rugged terrains will be aired within high-profile sports programming such as NBA and featured on social media. Honda will also be hosting a live “Ask me anything” (AMA) forum on Reddit with the Passport’s product planner. In addition, there will be a custom challenge on MapMyFitness with Outside, Inc. where readers are inspired to get out on their local trails, with Outside providing an opportunity for participants to be entered to win a gift card.
MINDS Inspires Inclusion Of People With Intellectual Disabilities In Empowering Campaign
MINDS has launched a public education campaign titled "My way" to raise awareness, foster understanding and celebrate the abilities of persons with intellectual disabilities (PWIDs).
The campaign aims to go beyond passive awareness to active engagement and build a society that embraces and supports every individual in the PWID community. As part of the campaign, MINDS is spotlighting three inspiring individuals to share their journey in pursuing their dreams and making meaningful contributions to society.
We hope you enjoy this edition as much as we do!
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