Welcome back to our Weekly Social Media Bites! It's a brand new week and we have the latest snippets of what's happening in the social media sphere and adland below.
Social
Instagram Begins Live Testing Of ‘Blend’ Reels Sharing Feature
Instagram is moving ahead with its testing of “Blend”, a new feature built into messaging that will enable you to view a co-operative feed of AI recommended Reels for you and a friend. Other than sending Reels to each other, which has become the most common form of interaction on Instagram, Blend will show you all of the Reels that you and your friend would be shown individually, within a single stream. The Blend feed will also re-align itself to your collective interests based on Reels shared in the chat.
TikTok Provides Tips On Creating Engaging Photo Posts
TikTok has shared a photo posting guide which includes an overview of how to share image posts, and the various elements you can include to help your image posts stand out. These tips include using storytelling, leveraging keywords in the caption and using a trending theme for the content posted.
Meta Implements New Requirements For Advertisers Targeting Singapore
Meta has announced some new ad rules for marketers looking to reach audiences in Singapore, in order to align with the nation’s Online Criminal Harms Act (OCHA). Advertisers will be required to verify and include the ad’s beneficiary and payer. Most advertisers will be able to start the verification process by early-April.
Inspiration
POSB Inspires Better Money Habits In A Heartfelt Campaign
Following the Singapore Budget 2025 Statement, Post Office Savings Bank (POSB) has launched a new money habits campaign together to take action on financial planning as the ultimate act of love for one’s future. The campaign is based on the finding that Gen Zs and Millennials are falling behind in saving up for retirement as they prioritise short-term financial needs over long-term planning. Driven by a poignant story of a mother-son relationship, it reminds us to honour the one life we have with good money habits.
MOH Encourages Singaporeans To Take Care Of Their Health Today, Or Risk FOMO Tomorrow
The Ministry of Health (MOH) has unveiled a new campaign titled "Live for tomorrow, today". Targeting those aged 40 and above, the campaign aimed at encouraging proactive health management among Singapore's ageing population and promotes the enrollment in Healthier SG, a national health programme. It also raises awareness on the importance of addressing health issues early to avoid adverse effects on future wellbeing.
CNB Empower Youth To Resist Drug Pressures
Central Narcotics Bureau’s (CNB) launched ‘Uninfluenced’, a three-year public education campaign aimed at empowering youth to resist drug influence following a survey that revealed that 1 in 2 youths in Singapore struggle to reject drugs in social settings. This percentage rises to 62 per cent when facing direct peer pressure. The campaign kicks off with “The Trip: What Happened in Larspura,” an immersive escape room experience at Stamford Arts Centre, the activation uses interactive storytelling to expose the negative influences—peer, social, and cultural—that shape attitudes toward drugs. Through gameplay and peer-facilitated debriefs, the initiative sparks critical conversations, reinforcing Singapore’s commitment to a resilient, drug-free society.
We hope you enjoy this edition as much as we do!
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