Welcome back to our Weekly Social Media Bites! It's a brand new week and we have the latest snippets of what's happening in the social media sphere and adland below.
Social
Instagram Is Adding ‘Re-Posts’ To Amplify Content
Instagram has updated “re-posts” such that content that has been re-shared in the app may now appear within the feeds of a user’s followers. This works similarly to X’s retweet function. Previously, users could only share someone else’s content to stories. In addition to the AI recommended posts, posts that people see on Instagram will be more greatly influenced by what their connections are seeing as well.
Meta Looks To Bring Back ‘OG Facebook’ With Revamped Friends Tab
Facebook is going back to its original purpose of connecting friends and family, with the addition of an updated tab for friend-only content. This places more focus on friend engagement, in contrast to the Artificial Intelligence (AI) recommended content which is the main source of recommendations on the main feed. This feature has been launched for users in the United States and Canada.
Meta Outlines How Its AI Systems Are Powering Better Campaign Performance
Meta has provided a new overview of the AI back-end that is powering its ad targeting process, in order to provide more context as to how its ad systems are evolving and driving better results for ad partners. In summary, Meta uses 3 separate AI-powered functions to deliver ads to the most receptive audiences by weighing connections, user preferences and activity.
Inspiration
Nando’s Courts Customers With Pick-up Lines This Ramadan
Nando’s Malaysia and Singapore launched a social-led campaign, “Nando’s pick-up line” for the month of Ramadan. The campaign leverages playful pick-up lines prevalent in Malaysia and Singapore and transforms the double meaning of "pick-up line"— being both a flirtatious remark and the convenience of pre-ordering — into an engaging marketing strategy.
Mentos Revives Iconic Cola Experiment In Fortnite
Mentos has upgraded common home experiments to weapons in Fortnite in its latest global campaign to refresh the Mentos brand. The ‘Fizzooka’, a Mentos-powered soda-spraying launcher, will be dropped into some of the maps in the game and gamers are encouraged to use the new weapon. Life-sized Fizzookas will also be given to local influencers and the media to bring the campaign from the online world to real life.
Hershey's Celebrates 'Sheroes' Across Southeast Asia With Interactive AI Platform
Hershey's has launched the 'She inspires' campaign in Southeast Asia (SEA), aimed at celebrating the contributions of women in everyday life. It also aims to foster community empowerment alongside individual celebration. As part of the campaign, each limited-edition Hershey's bar will include a QR code that leads to an interactive platform, where users can nominate their "sheroes". Utilising an AI-powered tool, consumers can then create personalised appreciation cards by uploading a photo of their nominee and clicking on unique qualities to generate a card and customised poem that matches the personality of their "shero".
We hope you enjoy this edition as much as we do!
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