Welcome back to our Weekly Social Media Bites! It's a brand new week and we have the latest snippets of what's happening in the social media sphere and adland below.
Social
Instagram Tests Monthly Performance Recap And Recommendations
Instagram is testing out a new monthly recap summary to provide insight into content performances. These insights include comparative data views, the audience’s most active times and recommendations on how to maximise performance.
Instagram Tests Lockable Posts To Enhance Engagement
A new locked post format which prompts viewers to “Enter secret code” to view the content may soon undergo testing on Instagram. This has been teased on the Instagram Design profile and aims to drive engagement on the platform.
Meta Adds New Parameters For Those Looking To Verify Their Profiles
Meta has added new requirements to obtain a Meta Verified paid verification in efforts to prevent scammers from impersonating others or selling fake profiles. This prevents pages that have changed their profile too many times within a stipulated time period from applying for verification.
Inspiration
Kyoto Tourism Campaign Taps Veteran Taxi Drivers To Share Hidden Gems On TikTok
MK Taxi and TikTok launched ‘Unofficial Tourism’, a campaign aimed at easing overtourism by promoting more sustainable travel experiences and sharing lesser-known destinations in Kyoto. Featuring taxi drivers who only speak in Japanese, the campaign leverages TikTok Symphony to offer real-time translation and voice dubbing to allow the content to reach viewers worldwide.
ThaiHealth and Thanachart Insurance’s Buscape Campaign Turns School Supplies Into Fire Escape Training Tools
Thanachart Insurance’s campaign titled ‘Buscapes’ aims to improve the emergency preparedness of students. This follows a tragic bus accident where a school bus caught fire, resulting in 23 fatalities — 20 of them children, underscoring the need for better fire safety education in schools. A pencil case was designed as an interactive fire escape training tool, with floor plans to help children visualise the escape routes.
MCCY Unites Cultures From The Canvas To The Kitchen In SG60 Campaign
The Ministry of Culture, Community and Youth (MCCY) unveiled a series of films as part of SG60 celebrations to commemorate the shared values that have united Singaporeans and enabled the nation to thrive against the odds. The three-part series aims to highlight multiculturalism as a key pillar of the country’s social cohesion and urges Singaporeans to preserve mutual understanding with people of different cultures and backgrounds. The videos feature short exchanges between 2 Singaporeans who learn new skills from each other in art, food and music.
We hope you enjoy this edition as much as we do!
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