The Challenge
Getting Finance Managers to take a leap of faith
Imagine a Finance Manager — organised and meticulous about the company's financial health, yet burdened by human errors in manual data entry, sending payment reminders, verifying invoices, and storing them in warehouses. This is just the tip of the iceberg.
We have the perfect solution to eliminate these administrative hurdles: InvoiceNow. This digital invoicing system allows direct transmission between finance systems via a secure network, significantly reducing the workload for Finance Managers. But convincing them to adopt a new system isn’t easy, especially when they’re accustomed to sending invoices by post or email and concerned about setup costs and security. With Finance Managers committed to their familiar practices, how do we illuminate compelling reasons for them to switch to InvoiceNow?
Solution
Speaking the language Finance Managers understand best
E-invoicing isn’t the easiest topic to shout about, and B2B marketing rarely shows personality. But we aimed to remove the communication barrier by breaking it down into simple terms while making it relatable and interesting for everyone. What better way to comprehend it than to have a fellow Finance Manager speak to you?
Introducing Sassy Seah. She embodies the real-life Finance Manager—efficient and resourceful. Through her humorous persona and tongue-in-cheek scenarios, she advocates for InvoiceNow to suppliers and vendors, highlighting its benefits from an accounts payable perspective. Her sassy persona and ‘buyer power’ effectively communicate InvoiceNow's reliability and convenience in a tangible, relatable way—rallying other Finance Managers to get on board for a win-win partnership.
We position InvoiceNow as a powerful tool that simplifies the life of Finance Managers, forefronting the benefits with the catchy line: “Less admin. More win”. It’s direct, witty, and appeals to busy Finance Managers. Gone are the painful time-wasting, cost-draining administrative tasks. With InvoiceNow, they can say “hello” to better cash flow, time savings and more WINS!
Result
- 2023 Markies Gold Award for Most Creative B2B Marketing
- 10% increase in new sign-ups
- 40% increase in volume of transactions